Thursday, March 19, 2009

"IT" 's a Litter Chaos

IT fair 2009 at Suntec City Convention Hall had finally come to an end.  As anticipated, there was large crowd and many people squeezing their way through the entrance and the inside was chaos...

The issue was not about the crowd. It's the littering! Wherever I walked in the confines of the IT show, there was way too much promotional leaflets and brochures littered on the floor. While paper is a very precious thing on earth, it was taken too lightly during the show.

Blame it on the advertisers and participating brands who were selling their products there. Marketing department of the companies could have done better than this. Not only was it a waste of money to print the leaflets and brochures and hiring part-time staff to distribute, the contribution of unnecessary waste to the environment was unforgivable.

Some suggestions to make the event a more successful one is to incorporate green initiatives. Examples include having recycle bins for papers around the event hall, and to set up a reception counter at the entrance where all the leaflets are placed neatly for truly interested customers to pick them up. This would reduce the waste of prints that go to any visitor who is there just to join the crowd for fun. Less is more. Thus, let's get started on a greener IT Show!


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